Thien Long’s brand value has climbed from VND 1 trillion (USD 40 million) in 2024 to VND 1.7 trillion (USD 63 million) this year, according to Brand Finance.

With this achievement, the leading Vietnamese stationery group advanced 21 places to No. 59 in the Brand Finance Top 100 Most Valuable Vietnamese Brands ranking, remaining the only company in the stationery sector to earn a spot on the list.

The Brand Finance ranking combines financial data with independent expert assessments to measure brand strength and competitive capability. Its 2025 report shows the total value of Vietnam’s 100 strongest brands reaching USD 38.4 billion.

Thien Long’s consistent upward trajectory reflects sustainable growth and effective business strategy, continually enhancing the group’s competitiveness over nearly 45 years of operations. Evolving from a small local workshop into a global player, Thien Long exemplifies how quality products can elevate Vietnam’s image on the world stage.

The company continues to break new ground through product innovation, stronger exports, and expansion of its core businesses. Guided by a “Glocalization” strategy—balancing global reach with local identity—Thien Long preserves its more than 40-year heritage while maintaining professional standards. Today, the brand’s products are present in 74 countries, underscoring its international strength and competitive value.