Mission & Vision
Our core values:
leading the way to create a happy learning world
Enthusiasm
Our team's enthusiasm fuels our drive for success in every project. Enthusiasm sparks creativity and fosters a positive work environment.
Diversity and Inclusion
Embracing diversity and inclusion strengthens our team and drives innovation. Diversity and inclusion fuel our innovation and growth.
Challenge and Innovation
Challenges drive innovation and push boundaries for our team. Innovation thrives in the face of challenges, inspiring new solutions.
Honest
Honesty builds trust and transparent relationships. Honesty guides all our actions and decisions, fostering integrity.
Vision
The Leader in Asia
Thien Long Group, the foremost stationery company in Vietnam, is dedicated to pioneering the stationery industry throughout Asia. With a rich history of excellence and a strong focus on innovation, our company has earned a reputation for delivering top-quality products and services to the Vietnamese market.
Now, fueled by a bold vision for expansion and influence, we aim to emerge as the leading authority in the stationery sector across the Asian continent. Our mission is underpinned by a relentless commitment to continuous improvement, customer-centric innovation, and unwavering integrity.
At Thien Long Group, we envision a future where our brand represents not only excellence but also innovation, shaping the trajectory of the stationery industry across Asia and beyond. Committed to delivering unparalleled value and driving sustainable growth, we invite you to join us on this journey towards a brighter, more innovative future in the world of stationery.
Mission
Happiness Learning Life
BRAND ENHANCEMENT
Elevate the Thien Long brand to become a brand that inspires Vietnamese values, bringing solutions to learn lifelong happiness; It is a favorite recruitment brand as well as a valuable and prestigious brand of investors on the Vietnamese stock market. Elevating the FlexOffice brand to become the leading recognized brand of pens and stationery in Southeast Asia.
OPTIMIZING THE MULTI-CHANNEL MODEL
Optimize the advantage of traditional channels (GT), promote standard point-of-sale programs, transform the model from customers to sales partners to increase connection connecting the Group with points of sale. Increase display images and experience of Thien Long products at points of sale in modern (MT) and retail models. At the same time, promoting brand promotion activities in the media, focusing on emerging channels that have direct contact with consumers in order to bring a full and quick experience to customers. New products of Thien Long.
REACHING TO INTERNATIONAL LEVEL
Reaching to localize the Southeast Asian market, increase revenue, and gradually optimize profits. Not only sales, international business development is also a bridge to bring Thien Long forward by creating additional opportunities for OEM, ODM and the means to learn from friends and foreign partners about sustainable product development.
EXPANDING THE ECOSYSTEM
Based on the strengths of distribution channels and brands to develop new products/industries to develop a broader ecosystem of reading knowledge, writing emotions, drawing souls, and listening deeply understand, see enlightenment.
ORGANIZATION PROMOTING DEVELOPMENT
To achieve its ambitions, the Group boldly invests in people. Be flexible and accept calculated risks in potential projects to promote rapid but sustainable development. Further enhance sustainability (ESG) practices to deliver clear, measurable impact and emotional connection with consumers.
