Our Stories

Let's look back at the journey of Thien Long's employees who tried really hard to bring Vietnamese products to the world.

How a Vietnamese brand went global and exported to 70+ countries?

Thien Long’s brand value has climbed from VND 1 trillion (USD 40 million) in 2024 to VND 1.7 trillion (USD 63 million) this year, according to Brand Finance.

“Over nearly 45 years of establishment and development, from a modest ballpoint pen workshop, Thien Long – a Vietnamese enterprise – has grown into one of the leading stationery corporations in the region. Ms. Tran Phuong Nga, CEO of Thien Long Group, shared deep insights about this resilient journey, the core values that have shaped a ‘national brand,’ and the strategy to bring ‘Vietnamese prestige’ to the global stage.”

FlexOffice, the leading stationery brand of Thien Long Group, made a strong impression at Scofex Kenya 2025, one of Africa’s most important trade fairs for school and office supplies.

Thien Long’s brand value has climbed from VND 1 trillion (USD 40 million) in 2024 to VND 1.7 trillion (USD 63 million) this year, according to Brand Finance.

FlexOffice, the leading stationery brand of Thien Long Group, made a strong impression at Scofex Kenya 2025, one of Africa’s most important trade fairs for school and office supplies.