This is the first time Global Sourcing Fair has been held in Vietnam. According to the organizer, the fair met 100% of the demand for seeking sourcing in Vietnam and Asian countries. The event attracted 6,000 purchasers from the U.S., Europe, China, Hong Kong, Singapore, India, etc.

Thien Long booth became the highlight of Global Sourcing Fair Vietnam 2023 because of the investment in image and product diversity. ThienLongTek's and Thien Long's export products under the FlexOffice label are interesting and researched.

Thien Long attracts the attention of international buyers

The Global Sourcing Fair Vietnam 2023 opening ceremony was attended by Mr. Tran Trung Hiep, Deputy General Director of Market Development, Thien Long Group, and Mr. Bui Van Huong - Deputy General Director of Supply Chain of Thien Long Group.

Mr. Tran Trung Hiep - Deputy General Director of Market Development, Thien Long Group received a medal of thanks from BTC Global Sourcing Fair Vietnam 2023.

Leading production capacity

For Thien Long, the fair is a big chance to approach purchasers in the stationary sector and those in other sectors via Business Matching.   

Thien Long at the fair showed its leading production capacity. Three highlights of Thien Long Group include high productivity, high automation level, and mold-making ability.

Accordingly, Thien Long has two plants, including Nam Thien Long in HCMC and Thien Long Long Thanh in Dong Nai Province. The two plants covering a total of nearly 45,000 square meters deliver billions of various products every year, meeting the demands of customers at home and abroad. In late 2022, Thien Long inaugurated a new facility in Long Thanh, Dong Nai Province. The 10,000-square-meter complex has a capacity of up to 739 million products each year.  It required a total investment of VND230 billion.

The group can do machinery and mold designs to replace imported ones. In mold design, advantage technology is applied to mold structure and processing technology. Besides, molds are optimized based on the capacity of milling machinery and milling is automatic. These steps help Thien Long make semi-component production effective and have higher productivity.  

Nam Thien Long Factory in Tan Tao Industrial Park in HCMC

In 2022, Thien Long put into use high-performance automatic lines such as mold with hot runner system and mold with plastic parts. The group also masters precision mechanical technology for pen tips produced by machinery imported from Switzerland and Germany. The automation rate at Nam Thien Long plant rose from 78.86% in late 2021 to 81.38%.

Thien Long’s technology department meets 90% of internal demand, aside from making machinery and equipment designs for external customers. 

Thien Long not only focuses on productivity but also researches and improves the process to create good-looking, quality products. To increase competitiveness in the long term, the group will further cooperate with OEMs in multiple sectors to improve production levels and access new technologies to make breakthroughs in production. 

Exported product portfolio expansion

Thien Long is now exporting a wide variety of products such as ballpoint pens, art tools, office tools, etc. to 70 markets. This year, Thien Long will continue to diversify its product portfolios in key markets in Southeast Asia.  

The group will increase its market share in advantageous markets including the Philippines, Myanmar, Malaysia, and Cambodia to optimize profit. Thien Long will also boost development investment in Europe, Middle East, and Africa.   

The diversified export product lines of Thien Long Group

Talking about the export strategy in 2023, Tran Phuong Nga, CEO of Thien Long Group, said: “Diverse demand of foreign customers is our advantage but a challenge. They love not only simple pens but also fashionable products with a story behind them. It is such a big challenge, but much potential for us to conquer.”