Thien Long – Vietnamese Brand Writing Sustainability
17 Nov 2025
"The journey of creating simple, familiar products by thien long is the crystallization of vietnamese hands and intelligence, serving vietnamese people and aiming for sustainability" – Ms. Tran Phuong Nga, CEO Of Thien Long Group, shared At Thoi Khac Viet Forum.
"The journey of creating simple, familiar products by thien long is the crystallization of vietnamese hands and intelligence, serving vietnamese people and aiming for sustainability" – Ms. Tran Phuong Nga, CEO Of Thien Long Group, shared At Thoi Khac Viet Forum.
At the Thoi Khac Viet forum organized by the Ho Chi Minh City Peace and Development Foundation (HPDF) - gathering nearly 500 Vietnamese experts and intellectuals from 42 countries, Ms. Tran Phuong Nga - CEO of Thien Long Group emphasized Vietnamese values and the enterprise's sustainable vision.
The Thoi Khac Viet Forum is considered a valuable initiative contributing to raising society's awareness of the great opportunity to develop the country.
"Small but mighty" Products - The Inspiring Story of Thien Long Group
Ms. Nga shared that each year Thien Long creates one billion "small but mighty" products, serving millions of Vietnamese people. Among them are many familiar products that Vietnamese people affectionately call "national," such as the TL-027 pen.
Behind this pen weighing only 9 grams is a significant investment in intelligence, technology, and dedication. Nearly 20 years ago, Thien Long solved the difficult technological problem of ensuring an ultra-fine 0.5mm line without causing ink blockage. The pen design had to be absolutely precise, without a single unnecessary detail. Today, this ballpoint pen is still widely used with the affectionate name: "the national ballpoint pen."
"Not only must the product have a price suitable for consumers' wallets to be worthy of being a national product serving disadvantaged students, but it must also be very safe because students often have the habit of chewing on pens. The attention to detail is reflected in every small aspect, for example, there are pens with caps that have small holes on the cap to avoid the risk of young users choking on the cap and blocking their airways," Ms. Tran Phuong Nga passionately shared.
Ms. Tran Phuong Nga – CEO of Thien Long shares that from Vietnamese values, Thien Long wants to continue writing the story of sustainable development.
Thanks to the crystallization of Vietnamese dedication and intelligence, Thien Long has created pens associated with the school memories of many Vietnamese generations and is proud to be part of the childhood of three generations of Vietnamese people.
Thien Long Grows Alongside the Country's Economic Development
In nearly 50 years of development – nearly equal to the age of Ho Chi Minh City, Thien Long has been closely associated with every step of the country's economic development. From a small ballpoint pen workshop with 20 workers in 1981, Thien Long has continuously innovated, grown, and become a leading corporation in the production of learning tools and stationery in Vietnam. Through important milestones such as transforming into a limited liability company in 1996, equitization in 2005, and listing on the stock exchange in 2010, Thien Long has demonstrated the upward efforts and contributions to the country's development by Vietnamese enterprises.
With aspirations to reach the world, Thien Long not only develops alongside the country but also contributes to bringing Vietnamese brands globally with a presence in 71 export markets.
Ms. Tran Phuong Nga added: "The export revenue ratio is still very modest compared to Thien Long's total revenue. However, we continue to reach out to the world because aiming for international standards and serving demanding markets is how Vietnamese enterprises perfect themselves, set global standards for themselves, and bring international products to serve Vietnamese people."
Thien Long's Journey Pursuing Sustainability: Dedication to Education and the Environment
Sustainability has always been one of the focal points in Thien Long's development strategy. With a long-term vision, Thien Long not only creates quality products but also focuses on the enterprise's impact on education and the environment. Over many years, Thien Long has persistently accompanied meaningful educational activities, especially the "For Green Schools" program, aimed at raising environmental protection awareness and creating better learning conditions for students across the country.
Additionally, Thien Long has invested heavily in developing the ECO Style product line – environmentally friendly products. Despite facing numerous challenges in technology and costs, Thien Long remains steadfast in pursuing this direction with the belief that sustainability is not just a trend but a responsibility. The continuous product improvement demonstrates Thien Long's commitment to building a green future where education and the environment develop harmoniously.
"The enterprise's mission is not only to produce quality products but also to contribute to building a sustainable and prosperous future for Vietnam. With dedication to enhancing knowledge for young generations, protecting the environment, and affirming Vietnamese values on the international stage, Thien Long commits to continuing tireless efforts, not only to develop the enterprise but also to contribute to the overall development of the country," Ms. Tran Phuong Nga, CEO of Thien Long Group, shared.
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