Thien Long Group has just taken a significant strategic step in its global expansion journey by successfully participating in the ESCOLAR BRASIL 2025 International Fair, held from August 3 to 6 in São Paulo, Brazil. This event not only affirms the position of the Vietnamese brand in the international arena but also opens a new chapter for Thien Long in its mission to conquer the promising Brazilian market and the wider South American region.

ESCOLAR BRASIL is known as the largest trade fair in South America for the stationery, school supplies, and creative products sectors. Bringing together 280 exhibitors representing over 450 leading brands and attracting more than 22,000 trade visitors, the event served as an ideal platform for Thien Long to connect with a network of distributors, retailers, and strategic partners throughout the region.

At the fair, Thien Long's booth attracted significant attention from visitors by showcasing its key and diverse product lines, including:

• FlexOffice: A line of high-quality stationery that meets all the needs of the modern office environment.
• Colokit: A line of safe and creative art supplies and school tools designed to inspire children.
• Premium Hoshi: A new premium product line offering a sophisticated and high-class writing experience.

Through the event, Thien Long's International Business team had a valuable opportunity to directly showcase the quality and diversity of Vietnamese products to international customers. It was also an opportunity for the company to conduct in-depth research and gain deeper insights into actual market needs, thereby developing suitable and sustainable strategies for future growth.

Participation in ESCOLAR BRASIL 2025 is the first, foundational step in Thien Long’s plan to penetrate the Brazilian market and expand into neighboring countries.

With an open spirit and a strategic vision, Thien Long is confident that the connections established at this event will serve as a solid foundation for further progress in the future, continuing its mission of bringing "Made in Vietnam" products to conquer new markets on the global map.