FlexOffice, the export-oriented brand of Thien Long Group, reaffirmed our strong market presence at Paperworld Middle East 2025, the region’s leading international exhibition for stationery and gifting products. The event took place from November 11-13, 2025 at the Dubai World Trade Centre and gathered more than 500 businesses along with many prestigious global brands in the stationery industry.

FlexOffice’booth at Paperworld Middle East 2025 at the Dubai World Trade Centre

FlexOffice’s continued participation in Paperworld Middle East over the years underscores our long-term strategic commitment to the Middle Eastern market, a region known for substantial demand for high-quality stationery and strict evaluation standards. At this year’s exhibition, FlexOffice’s booth attracted a large number of visitors and international partners thanks to its modern display design, interactive product experience, and clear, consistent brand storytelling.

As part of Thien Long Group’s broader “glocalization” strategy, which focuses on combining global manufacturing standards with localized product development, FlexOffice introduced two new products designed based on the writing habits, ergonomics, and aesthetic preferences of Middle Eastern consumers. Both products received highly positive feedback from visitors at the exhibition.

Flexsun FO-GELB-047 and Fasgel FO-GEL068 introduced at Paperworld Middle East 2025

Flexsun FO-GELB-047 featured with large barrel design

Flexsun is a low viscosity ink pen model that has been carefully researched for ergonomics and grip. Its larger barrel provides a secure and comfortable grip, ideally suited to the writing habits of Middle Eastern users.

Fasgel FO-GEL068 gel pen with Quick Drying Ink technology

Fasgel impressed from the first try thanks to its quick-drying ink technology. The product helps limit ink smudging, creates a smooth writing experience and brings a smooth experience on many types of paper.

In addition to the two new products, FlexOffice also showcased a diverse product portfolio across four key categories of Thien Long Group: writing instruments, school supplies, office supplies and colorings. This extensive range reflects our ongoing commitment to innovation and highlights the strength of our domestic manufacturing capabilities, supported by advanced production technologies and rigorous quality standards.

Participating in Paperworld Middle East 2025 not only strengthens FlexOffice’s connections with potential partners but also reinforces Thien Long Group’s commitment to glocalization as a core direction in its international expansion efforts. Through global-standard quality paired with localized product insights, FlexOffice continues to elevate the presence and reputation of the Vietnamese stationery industry on the world stage.

FlexOffice