Connecting Continents: Thien Long Inspires at Scofex Kenya 2025
08 Sep 2025

FlexOffice, the leading stationery brand of Thien Long Group, made a strong impression at Scofex Kenya 2025, one of Africa’s most important trade fairs for school and office supplies.
FlexOffice, the leading stationery brand of Thien Long Group, made a strong impression at Scofex Kenya 2025, one of Africa’s most important trade fairs for school and office supplies. This marked another milestone in FlexOffice’s journey of bringing “Made in Vietnam” stationery products to international markets.
Scofex (School & Office Supplies Exhibition) is East Africa’s premier exhibition for stationery, office products, and educational supplies. Held annually in Nairobi, the event connects global manufacturers with African distributors, retailers, and institutional buyers, creating opportunities for knowledge exchange and market expansion across the continent.
At the FlexOffice booth, visitors experienced a full range of high-quality products, from ballpoint pens, markers, and notebooks to creative stationery for students and professionals. The booth became a hub for productive B2B discussions, attracting buyers from across Africa who expressed keen interest in FlexOffice’s reliable, affordable, and internationally certified product lines.
Participating in Scofex Kenya 2025 further demonstrates FlexOffice’s commitment to its “Glocalisation” strategy – growing globally while leveraging a strong local foundation. With a presence in over 70 countries, FlexOffice continues to strengthen its distribution network, aiming to make Vietnamese stationery a trusted choice for consumers in Africa and beyond.

Thien Long’s Brand Value Rises to USD 63 Million
Thien Long’s brand value has climbed from VND 1 trillion (USD 40 million) in 2024 to VND 1.7 trillion (USD 63 million) this year, according to Brand Finance.

Thien Long CEO: Building Global Success Starts with a Strong Foundation at Home
“Over nearly 45 years of establishment and development, from a modest ballpoint pen workshop, Thien Long – a Vietnamese enterprise – has grown into one of the leading stationery corporations in the region. Ms. Tran Phuong Nga, CEO of Thien Long Group, shared deep insights about this resilient journey, the core values that have shaped a ‘national brand,’ and the strategy to bring ‘Vietnamese prestige’ to the global stage.”

Colokit Inspires Creativity at Creativeworld Frankfurt 2025
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